Brand Evolution & Creator-Led Partnerships
ZAPPOS
Role: Senior Content Writer — Creative Direction, Copywriting & Social Strategy
The Brief Modernize Zappos’ organic social presence through an overhauled aesthetic, direct end-to-end creator collaborations, and execute concepting and copywriting for high-stakes paid brand partnerships.
Paid Brand Partnerships
Led creative concepting, briefing, and copywriting for co-branded paid activations alongside tier-one brand partners, translating partner mandates into high-converting copy that stayed true to Zappos’ core voice.
Creator Strategy & Briefing
Concepted cultural hooks and authored strategic briefs for creator partners, directing their execution to ensure authentic brand integration without micromanaging talent.
Organic Content Refresh
Audited existing social channels and modernized the visual identity, tone of voice, and editorial strategy to elevate brand perception.
Always-On Creative Direction
Spearheaded monthly content production, establishing modern design systems, platform-native formats, and sharp social copy.
